AI Brightness Control automatically adjusts your screen's brightness to match the surrounding ambient lighting levels, for optimal viewing in almost any setting.

HDR10 Pro automatically adjusts brightness to improve the contrast and clarity of what you watch, frame by frame.*

*High Dynamic Range content required for this function

Get personalised picture settings, movie suggestions, and quick access to favourite apps and shows, all from the one place dedicated to you through My Profile.^

^Internet connection, subscription and data charges may apply. Separate terms and privacy policy apply to Smart TV apps. Failure to accept the terms applying to an app may result in inability to use the app. Content, features and third party services will vary from time to time without notice.

Categorise your favourite apps and services with dedicated cards. Arrange them how you like, switch them up, and jump quickly into your content.

Turn convenience up a notch with support for Apple AirPlay, Apple HomeKit, and Matter.*

*Refer to the LG Home Hub website for the list of compatible devices: https://quicksetcloud.com/works-with-quickset/lg-tv-2023/. Requires home Wi-Fi network and compatible smart devices. Subscriptions may be required to access certain content. Some features and services may be changed without notice. Apple AirPlay and Apple Home are trademarks of Apple Inc. or its affiliates. Apple Home requires an iPhone running iOS 18 or later or an iPad running iPadOS 18 or later for pairing and local control, or a home hub such as HomePod or Apple TV running compatible software for automations, notifications, and remote access.

Game Optimiser keeps all your gaming settings in one easy-to-use menu, while the Gaming Dashboard gives you quick access to your current settings.

LG is partnered with some of the big names in the gaming industry to better leverage HDR technology for a truly immersive gaming experience.*